Washington Independent Productions LAUNCHES HOW TO WRITE A SCRIPT TO HELP COMPANIES WRITE SCRIPTS THAT HAVE IMPACT AND ACHIEVE GOALS
WASHINGTON DC: In response to the growing number of organizations with their own in-house video departments, coupled with the growing confusion of what makes a great, high impact video, Washington Independent Productions (WIP) has launched HowtoWriteaVideoScript.com.
How to Write a Script will offer workshops and consulting to in-house communications departments including producers, writers, camera operators and editors and those producers doing it all.
“The art of making videos has gotten easier,” said Sue Stolov, CEO and Director/Producer, “but writing scripts has not. If anything, that part of the process has gotten harder because videos have gotten shorter.”
We have found that many clients, especially those with one or two person PR shops as well as non-profits with their own camera gear would like help writing scripts that have impact and achieve goals.
“Our workshops provide a creative atmosphere and offer feedback,” said Stolov. “You can learn how to shoot and edit on the job but it is pretty tough to learn how to write a good script without guidance,” she added. Many organizations shoot their own footage but lack the people power to write scripts. “We hope to fill in that need.”
Besides script writing, script review, script consultation and workshops, WIP’s HowtoWriteaVideoScript.com will also offer script-writing tips.
Video as a communications tool continues to surpass other forms of media in number of views and time spent viewing the message as well as how people learn. Social Media Today cites that retention rates for visual information are 65% vs. 10% for text-based info. And professionally produced video outperforms consumer produced by 30%, according to Comscore.
“Most organizations know they need video, and are often unaware that a streamlined approach and professional production delivers the highest impact,” stated Stolov. “That’s where we come in. By giving some high-impact script ideas for video messaging, they can then move ahead and produce videos that reach and motivate their target audience.”
Award-winning Washington Independent Productions helps businesses and organizations achieve big goals like surpassing fundraising targets, bolstering increased public safety, and dramatically boosting revenue. Accolades include shaping public behavior by promoting the use of child car seats, reducing drinking and driving and more recently, working to minimize the unemployment rate for young military veterans.
